Corporate Values

OUR CORPORATE VALUES

Optima Naturals: always giving you the very best!

At the heart of every Optima Naturals creation lie concrete and authentic values that reflect our philosophy: to offer safe, effective and high-quality products in line with the latest market demands.

The values that guide us
HIGH QUALITY STANDARDS

Optima Naturals selects high-quality raw materials, prioritising pure, certified ingredients sourced from controlled supply chains. We are constantly committed to ensuring our products are safe, effective and in line with consumer needs.

CONTINUOUS RESEARCH AND DEVELOPMENT

Optima Naturals invests continuously in Research and Development to create innovative, effective formulas that keep pace with market developments and comply with relevant regulations.

Our research and development work covers both the dietary supplements sector and the organic skincare sector, with the aim of developing formulas that are increasingly comprehensive, safe and tailored to consumers’ needs.

INCLUSIVITY

Where possible, Optima Naturals selects gluten- and lactose-free raw materials, carrying out additional tests on each batch to verify compliance.

The company also prioritises ingredients of non-animal origin and vegetable capsules, with the aim of developing products suitable for those following a vegan lifestyle.

CERTIFIED QUALITY AND SAFETY

Optima Naturals is a UNI EN ISO 9001:2015-certified company and develops its formulas in accordance with GMP guidelines (Good Manufacturing Practice). Its cosmetic ranges are AIAB-certified organic, guaranteeing quality, reliability and a commitment to natural ingredients. These certifications ensure that every product placed on the market meets rigorous quality requirements.

The company also utilises robotised logistics and a pharmaceutical laboratory to guarantee efficiency and safety at every stage of the process.

A COMPREHENSIVE RANGE

With 12 own-brand and a broad presence across various market segments, Optima Naturals offers a wide and well-structured portfolio, designed to meet the current needs of consumers.

The company supports its partners with a professional account management service, whilst also promoting its various product ranges through integrated communication and targeted marketing activities. This approach is focused on collaboration, shared growth and the building of solid, lasting relationships.