ABOUT US
Our history and values
Optima Naturals promotes natural wellbeing based on research, quality and scientific evidence.
About Us
Our history and values
Optima Naturals promotes natural wellbeing based on research, quality and scientific evidence.
Our company in numbers
OUR STORY
OUR ORIGINS: RESEARCH, INNOVATION AND MADE IN ITALY
Optima Naturals was founded in Italy in 2005, following a long-standing partnership with William Ransom & Sons plc, the UK’s oldest pharmaceutical company.
From the beginning, the company invested in Research and Development and began producing its first ‘Made in Italy’ food supplements, distinguishing itself through its ability to make the most of innovative natural ingredients.
Among its pioneering achievements were the introduction in Italy of ellagic acid-based formulations under the Heart of Pomegranate brand and the popularization of Manuka honey through the Manuka Benefit range.
During the same period, Colours of Life was also launched, a brand destined to become one of the most recognizable lines within the Optima Naturals products.
GROWTH AND CONSOLIDATION
Over the years, Optima Naturals has developed 12 own-brand, combining the development of food supplements and organic skincare products, thereby establishing a presence across various market segments and over 40 health-related categories.
All production processes adhere to GMP guidelines (Good Manufacturing Practice), guaranteeing quality and safety for consumers and industry professionals alike.
This phase saw the consolidation of the company’s distribution network in the Italian market, underpinned by the development of safe, effective formulas tailored to market needs.
CONTINUOUSLY EVOLVING:
EVEN IN THE INTERNATIONAL MARKET
Thanks to its high-quality standards and the certifications it has acquired over the years, Optima Naturals continues to enhance the quality of its products and expand its range.
Alongside dietary supplements, the company continues to develop organic skincare products, consolidating its presence in the Italian market and fostering international expansion through overseas partnerships.
Optima Naturals believes in the value of long-term relationships, based on dialogue, trust and mutual success. This approach continues to guide the company’s path of growth and innovation today.
Certified Quality
Production in accordance with GMP guidelines, using selected raw materials and high-quality ingredients.
Research and Innovation
We invest continuously in research and development to stay up to date with market trends.
EFFECTIVENESS AND SAFETY
Effective, carefully developed formulas to ensure high standards in compliance with current regulations.
LONG-TERM RELATIONSHIPS
Solid, long-term partnerships based on trust and shared growth.
OUR BRANDS
Our 12 own-brand products best represent the values, vision and identity of Optima Naturals. Each one has a distinctive personality and strategic positioning, enabling us to respond specifically to different interests, needs and market segments.
